Easter is one of the most important celebrations of the year—a time when hearts are open, and people are searching for connection and hope. But in a world full of distractions, how can your church stand out and invite people to experience the message of Easter in a fresh way?
If you’re looking to go beyond the usual flyers and postcards, here are 10 creative and disruptive ideas to inspire your Easter outreach efforts.
1. Social Media Blitz That Builds Anticipation
Your social media accounts are powerful tools for connecting with your community. Create a vibrant campaign leading up to Easter with countdown posts, behind-the-scenes footage, video invites from your pastor, and testimonies.
- Pro Tip: Make sure to collaborate on posts with your pastor(s) to maximize reach and engagement.
2. Personal Invitations With a Modern Touch
There’s nothing more meaningful than a personal invite. Empower your congregation with beautifully designed invitation cards or a digital version they can text to friends.
- Pro Tip: Include a QR code on the cards to make it easy for people to RSVP or learn more.
3. Community Flyers in Unexpected Places
Take your flyers beyond the typical bulletin boards. Think car windshields, coffee shop tables, and even inside library books (with permission). The key is to design eye-catching, modern flyers that reflect your Easter theme.
4. Flash Mob Outreach That Captures Attention
Bring Easter joy to your city with a flash mob-style performance. Picture this: a group of volunteers breaking into song and dance at your local park or farmer’s market, sharing the message of hope through music. Is this a bit, unusual… YES, but that’s the beauty of it, as strange as it may seem, something that catches people off guard maybe makes them laugh a bit at the silliness will get them to stop and listen to what you have to say.
- Pro Tip: End the performance with a simple spoken invite and a small handout about your church’s Easter services.
5. Reverse Egg Hunt: Giving Instead of Getting
Instead of hosting a traditional egg hunt, surprise your community by handing out eggs filled with candy and Easter service invitations at busy locations. This small gesture can make a big impact!
6. Drive-Thru Prayer and Coffee Station
Set up a pop-up station offering free coffee and prayer during morning rush hour or on a weekend. Use this opportunity to show love and invite passersby to your services.
- Pro Tip: Brand the coffee cups with your church’s Easter logo and a qr code.
7. Art Installation That Reflects Your Easter Theme
Create a powerful visual experience with an art installation on your church grounds or in a central location. Whether it’s a flower-covered cross, a reflective mirror display, or a light sculpture, the goal is to spark curiosity and conversation.
- Pro Tip: Add signage with a QR code linking to a page explaining the installation and inviting people to Easter services.
8. Local Influencer Collaboration
Partner with community influencers to amplify your reach. Whether it’s a fitness instructor, small business owner, or local artist, ask them to share your Easter invite with their audience. Connect with the small business owners in your congregation and as them to share about the services with their local customers.
9. Video Testimonies That Tell a Story
There’s nothing more powerful than stories of transformation. Film short testimonies from members of your church and share them online.
- Pro Tip: Keep the videos under two minutes and include captions for accessibility. These could also double as short-form video ads on Meta and Google.
10. Geofencing Ads for a Local Reach
Use digital ads on Facebook or Google to target people within a few miles of your church. Highlight your Easter theme and include an engaging call-to-action like “You’re invited to experience the wonder of Easter at [YourChurch].”
Take Your Creativity to the Next Level at SALT Conference
If these ideas have you inspired, imagine what your team could accomplish with even more tools and training! The SALT Conference is the ultimate gathering for creative church leaders who want to think outside the box and make a lasting impact in their communities.
From practical workshops to inspiring speakers, SALT equips you with everything you need to take your ministry to the next level. Join us and discover how to bring fresh vision to your church’s creative efforts.
Learn more and register at SALT Community.
