Beyond The Livestream: Breaking Into YouTube

Since it was created in 2005, YouTube has become one of the most popular websites of all time. For years leading up to the climactic online shift of 2020, churches primarily used it as a hosting site for weekend services and sermons, but what if that’s only the beginning of the vast potential of your YouTube ministry? This breakout will teach you how to best leverage YouTube as a sustainable and growing platform for your ministry beyond your weekend livestream.

Key Takeaways:

• Understand the language and worldview of YouTube in order to most effectively communicate to its culture.
• Identify and develop your unique YouTube voice in order to best reach and engage with the native audiences on the platform.
• Learn the importance of good production value without losing your message.