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Marketing and Reaching Your Community

Most Pastors are asking, “How do we get people back?” We are in a unique and ever changing moment where understanding and maximizing marketing, advertising, and story telling well matters. It’s not enough to just “get it” we have to know what it means for the next season of ministry and how we will use these tools to increase the kingdom.

Key Takeaways:

  • Understanding marketing, advertising, and storytelling – they are not the same
  • Building a plan
  • What mediums matter
  • The ability to shift your message from promotion to conversation

Course Content

Lessons

  • Introduction
    02:36
  • Learn to Pause
    03:48
  • Marketing vs. Advertising
    01:08
  • 8 Ingredients for a Strong Plan
    09:22
  • 4 Characteristics of Advertising
    02:56
  • Making a Great Comms Plan
    06:27
  • Example of a Great Comms Plan
    04:41
  • Q&A
    15:58
Speaker

Stephen Brewster

Stephen Brewster is the Creative Pastor at Real Life Christian Church in Clermont, FL. His 15 years in professional creative environments includes music marketing, management, artist development and art directing. He lives in Florida with his wife, Jackie, and their 4 amazing kids. It's Stephen's belief that soon we as the Church will regain our position as the leader of the creative frontier.

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