Rick Rekedal’s talk at SALT explored the power of story as God’s chosen way to reach hearts and shape culture. Speaking not as an executive but as a husband, father, and brother, he shared personal stories of faith, family, and obedience, from his parents’ mission work to his sister’s church-planting movement, showing how transformation begins with a simple “yes” to God.
Rick reminded creatives that today’s anxious and disconnected world doesn’t need polished answers but authentic stories that meet people where they are. He urged the Church to listen first, lead with empathy, and prepare for a future where smaller, relational communities become the primary spaces of faith and belonging.
4 Practical Takeaways:
