[{"Value":"","Discard":false,"Expires":9999999999}]Rick Rekedal Archives - SALT CommunityTue, 21 Oct 2025 19:56:16 +0000en-US
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1 https://wordpress.org/?v=7.1.3The Sound of Collaboration
https://staging.saltcommunity.com/course/the-sound-of-collaboration/
Tue, 21 Oct 2025 19:56:15 +0000https://staging.saltcommunity.com/courses/new-course/In this inspiring and vulnerable keynote, Rick explores the transformative power of story—how it shapes culture, communicates truth, and connects people across generations. Drawing from his work on beloved films like How to Train Your Dragon and Trolls, he revealed that every meaningful story begins with struggle, perseverance, and clarity of purpose. Stories that endure, […]
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In this inspiring and vulnerable keynote, Rick explores the transformative power of story—how it shapes culture, communicates truth, and connects people across generations. Drawing from his work on beloved films like How to Train Your Dragon and Trolls, he revealed that every meaningful story begins with struggle, perseverance, and clarity of purpose. Stories that endure, he shared, are not merely entertaining—they are transformational. They help people answer universal questions of identity and belonging: Who am I? and Where do I fit? Using biblical examples and personal experiences, he illustrated how authenticity and transparency, especially about life’s messiness, allow stories to resonate deeply and lead to restoration.
He challenged creators, church leaders, and communicators to “tune their stories” to the needs of today’s audiences. Gen Z and millennial parents, he noted, crave honesty and empathy more than polish and perfection. Effective storytelling, whether in ministry or media, requires answering three essential questions: What do we stand for? How do we stand for it? and Who is it for? The talk emphasized that clarity of purpose (a “narrative vector”) and compassion for an audience’s real struggles are what make stories powerful enough to change hearts, cultures, and lives.
Practical Takeaways
Define Your “Narrative Vector.” Clearly articulate what your story or project stands for its single, driving belief, before you build anything else.
Know Your Audience’s Felt Needs. Don’t just craft stories you love; shape them around the real struggles, hopes, and desires of the people you want to reach.
Embrace Authentic Messiness. Vulnerability and honesty connect more deeply than polish—especially for generations craving something real.
Prioritize Relevance Over Perfection. The story’s impact depends less on production value and more on how it meets people where they truly are.
]]>Collaboration Q&A
https://staging.saltcommunity.com/course/collaboration-qa/
Fri, 10 Oct 2025 19:01:54 +0000https://staging.saltcommunity.com/courses/new-course/The post Collaboration Q&A appeared first on SALT Community.
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]]>The Power of Story
https://staging.saltcommunity.com/course/the-power-of-story/
Fri, 10 Oct 2025 18:18:53 +0000https://staging.saltcommunity.com/courses/new-course/The local church has the greatest story in the entire world to tell, but we often resist from using the most powerful story-telling devices and frameworks when telling that story to our local communities. In this masterclass, go deep with veteran storyteller Rick Rekedal (former Executive Vice President from Dreamworks) as he unlocks the power […]
]]>The local church has the greatest story in the entire world to tell, but we often resist from using the most powerful story-telling devices and frameworks when telling that story to our local communities. In this masterclass, go deep with veteran storyteller Rick Rekedal (former Executive Vice President from Dreamworks) as he unlocks the power of storytelling to share our message with the world. From insightful frameworks, to powerful tools to enhance our effectiveness, this class will improve the way you position your message in your community, and frame up your context of an organizational mission or purpose.
This class is designed to help leaders and creative teams be more effective in messaging as it related to internal culture as well as external communication.