The 4 Essentials of Multi-Campus Church Branding
[vc_row][vc_column][vc_column_text]When I came on staff at Brentwood Baptist, we two campuses and we were in the process of dreaming about third. Well, that dreaming quickly turned into doing, which then in turned into us launching three more campuses in 45 days. Yes, you read that right, we went from two campuses to five campuses in […]
3 Reasons Brand Standards Are Needed in the Church
[vc_row][vc_column][vc_column_text] Innovation. Sounds cool and sexy. Disrupters. The word drips from one’s lips. Change agent. Sign me up. Standardization? Sounds like the chaperone who makes everyone uncomfortable at the dance. Innovation and standardization are two sides of the organizational coin. Without one, the other fails. Innovation without standardization is like playing tag with no […]
Backstage: Design & Branding
[vc_row][vc_column][vc_column_text]As we’ve shown before in our backstage series, every little detail matters when we’re trying to create atmosphere and affect the moment. But one topic we haven’t talked about in this backstage series is the role our design and branding takes. Sarah Linebaugh Rivero is our SALT Creative Director. And though every aspect of SALT […]
